Designing for First Moments
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Date: March 6, 2024
Role: Lead Content Editor
Services: Brand Management, Graphic Design
Location: Tulsa, OK
Talent: ACT House team
Crew: Jordan McNear – Creative Producer
This graphic design project focused on building momentum before the Build Day X clock ever started. I designed a branded welcome packet that acted as both an organizational tool and a signal of legitimacy for participants entering the ACT House Pre-Accelerator program. The packet housed everything needed to navigate the event—from schedules and facilitator bios to assessment links and judging criteria—creating a clear path through an otherwise intense 24-hour experience. It even came with a meal voucher which made the packets even more valuable for those who enjoy food.
By inventorying participant needs ahead of time, the system allowed for both consistency and adaptability. Core materials stayed on brand while templated inserts allowed for updates based on specific event information. Separate packets for judges, facilitators, and participants tailored a unique user experience for each audience by ensuring each group had exactly what they needed without excess. The result was a simple, effective design solution that supported trust, focus, and professionalism from the very first interaction.
