The Power of Three

• Power of Three Social Campaign

  Date: March 6, 2024
  Role: Lead Content Editor
  Services: Brand Management, Graphic Design, Social Media Strategy
  Location: Tulsa, OK
  Talent: ACT House team
  Crew: Jordan McNear – Creative Producer

The Power of Three social campaign was designed to introduce the ACT Model in a way that felt approachable, memorable, and genuinely fun. As a graphic design project, my role was to create a visual storytelling system that could live comfortably on social media while still aligning with the broader ACT House brand ecosystem. I designed a multi-slide carousel format that blended illustration, photo manipulation, and bold typography, giving each post its own personality while remaining cohesive as a set. The goal was engagement through translation. By using familiar pop-culture trios, the campaign made the Architect, Creative, and Techie framework instantly recognizable, especially for a younger audience discovering the model for the first time.

The first trio reimagined through the ACT lens was the iconic Chicago Bulls dynasty. Michael Jordan embodied the Architect—setting vision, demanding excellence, and elevating everyone around him through relentless drive. Scottie Pippen fit the Creative role, transforming that vision into adaptable execution and fluid teamwork, often bridging gaps others couldn’t see. Dennis Rodman rounded out the trio as the Techie, obsessing over the details others ignored—rebounding, defense, positioning—solving problems no one else wanted to touch. Together, their cohesion proved that dominance doesn’t come from individual talent alone, but from roles working in harmony.

The second iteration leaned into storytelling familiarity with Harry Potter, Ron Weasley, and Hermione Granger. Harry functioned as the Architect, carrying the mission forward and anchoring the team’s purpose even when the path wasn’t clear. Ron represented the Creative—emotional, intuitive, and essential for morale, perspective, and adaptability. Hermione was the Techie through and through, obsessed with understanding the “why” behind every problem and armed with the knowledge to turn chaos into solutions. Their success was magic based in balance, trust, and clearly defined strengths.

The final trio brought a playful edge with the Powerpuff Girls. Blossom filled the Architect role as the strategic leader, often thinking several steps ahead and keeping the team aligned. Bubbles embodied the Creative, leading with heart, imagination, and emotional intelligence that softened even the toughest moments. Buttercup completed the trio as the Techie, focused on execution, resilience, and solving problems head-on. Despite their cartoon form, the structure held true—proof that effective teams follow the same principles whether in startups, stories, or Saturday-morning television.

At its core, the Power of Three campaign existed to humanize ACT House’s methodology without diluting its message. By anchoring a professional team framework in familiar cultural references, the campaign invited curiosity, conversation, and connection. It showed that strong teams are designed. And sometimes, the clearest way to explain something complex is to let people see themselves reflected in stories they already know.